What do you think? How effective is email marketing in today’s era of YouTube, Facebook, and other social media channels?
Consider this: The average professional spends 28% of their workday reading and responding to emails. That’s over two and a half hours every day!
Now imagine if your company’s newsletter landed in all those inboxes. How much would it increase the chances of converting new customers (and retaining old ones)?
Keep reading to learn why email marketing is still effective today and how you can leverage this powerful money-making tool.
Does Email Marketing Work?
In a word, yes! Consider these recent stats that testify to this tried-and-true advertising method:
- UK email marketers report an average ROI of 3800%
- 91% of consumers check their email at least once a day
- 49% of consumers say they’d love to receive weekly promotional emails from their favorite brands
Imagining making $38 for every $1 you spend on advertising! There are few other (if any) channels that offer that kind of bang for your advertising buck.
Why Do Email Marketing Strategies Still Work?
So then, what makes email marketing an effective strategy in today’s social media age? Consider three reasons.
- It’s Highly Targeted
When you advertise on TV, on a billboard, or in the newspaper, you don’t have any control over who sees the ad. The best you can do is cross your fingers and hope that your target audience notices the ad.
Email marketing isn’t a shot in the dark. It works precisely because you can tailor it to location, interests, and other key demographics. Over time, you can fine-tune your email list to the people who are most likely to buy from you.
If you’re not sure where to start with your email list, schedule a free consultation with an email marketing company like AZ Creates. Don’t try to reinvent the wheel when marketing experts have already figured it out!
- It’s Measurable
Another benefit of email marketing services is you can track every detail of the recipient’s journey. You’ll see exactly how many people open your emails, how many people click through to your site, and how many people bounce away.
With this knowledge, you’ll soon learn what your target audience is and isn’t interested in. Then you can tailor future emails to include content that resonates with them and prompts them to action.
- It’s Cost-Effective
Traditional marketing efforts like print ads and direct mail campaigns can cost a small fortune. And as mentioned earlier, you have no way of knowing who’s actually seeing or responding to your efforts.
With email marketing, you’re not paying for advertising space. You don’t have to pay to print anything, and there are no shipping or handling costs. The only thing it costs is your time to craft the perfect engaging emails for your audience.
Do You Need Email Marketing Services?
Email marketing continues to be an effective way to reach both existing and new customers. Use the email marketing tips listed above or speak with a local expert to see how you can better utilize this profitable strategy.
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