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5 Incredible Benefits of Email Marketing

by Byrne Anderson
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Are you using email as part of your digital marketing plan? If you are not, you are missing out on a huge market. There are over 4 billion email users in the world.

With the rise of social media and other online marketing strategies, businesses forget about email. That is a mistake. There are many benefits of email marketing that make it worth the time and effort.

Read on to learn five reasons to add email to your marketing strategy.

1. Connect With Customers

While other online marketing strategies, such as social media, can engage leads, email is more reliable and consistent. People use email consistently, with over 300 billion emails sent every day.

Plus, customers subscribe if they are interested in your business, which makes them credible leads. Email directly connects you with them to promote new content and products.

2. An Affordable Digital Marketing Strategy

Email marketing is one of the most affordable online marketing strategies. Many providers let you start accounts for free, so you do not have to worry about upfront costs.

It is perfect for businesses without large budgets for their marketing plan. The sooner you build brand awareness and a customer base, the sooner you can expand your marketing strategy. Then you can invest in other paid digital marketing strategies.

3. Increase Revenue

Email marketing is a cost-effective marketing strategy. ROI is high, with every $1 spent returning an average of $44. Plus, you have leads who have credible leads interested in your products, increasing sales, profits, and traffic to your site.

4. Gain Insights for Your Marketing Plan

One of the best benefits of email marketing is gaining insights into your audience and how to develop your marketing plan. One way you can do this is by including surveys in your emails.

You can also easily gain insights into what motivates leads in your emails by checking the click to open rate. It makes email marketing an easy way to improve your marketing strategy without investing a lot of money.

5. Easily Personalize Content

Email marketing allows you to get personal without committing a lot of time. Using tools such as merge fields and list segmentation, you can personalize emails for customers. This increases click-throughs and a sense of connection for the consumer.

And the best part? It is still a marketing strategy that is mostly automated, so you focus on the rest of your marketing plan. Who doesn’t want to drive traffic to their site and gain a passive income?

Reap the Benefits of Email Marketing

The benefits of email marketing explain why new and established businesses include it in their marketing plan. Email connects you with customers, raises brand awareness, and increases revenues. And you can gain valuable insights to improve other areas of your marketing strategy.

Check your own emails for inspiration from brands you like. With some time, an internet connection, and email, you can get started. Before you know it, you will be reaping the benefits of email marketing.

Did you like this article? For more helpful advice, check out our other blog posts!

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