There are quite literally billions of websites on the internet. Whenever you search online, the likes of Google need to scan all of these sites to find the most relevant ones to match the search term you’ve used.
As you can imagine, you’ll get tens of thousands of sites returned for every search. That makes sorting that information a pretty major task. But getting your site to the number one spot in the search rankings is also no small feat. And herein lies the value of keywords.
But what exactly are keywords, and how do I find the SEO value of keywords?
This article will make sense of keywords and teach you how to find the value of long-tail keywords.
What Is the Value of Keywords?
Let’s take a look at what a keyword is. A keyword is a word or phrase found in your content that matches a search term. You need to set the value of this keyword in your content by using it several times, particularly in important places such as your H1 and H2 headers and in your introductions and conclusions.
Keywords make the internet go round. Without them, we’d never be able to find what we’re looking for online. If you’re in the business of optimizing your online content, you can’t do this without taking a look at the keywords you’re using.
How Do You Pick Keywords?
So, you’ve decided that you want to push your website to the top of the search rankings? That’s great, but most of your competitors have also made that decision too.
You’re going to need killer keywords. But where do you find these?
You can learn which keywords will be of most value to you by using a keyword planner tool. There are several of these available from sites such as The HOTH, SEMRush…even Google have their own.
On these tools, you’ll be able to find out how popular a search term is, how difficult it’ll be for you to rank for it, and how much it would cost you if you wanted to pay to automatically rank for these phrases. You can read here to learn more about the financial value of keywords.
Grab the Low Hanging Fruit
Everyone and their grandfather are optimizing their website for SEO keywords, so you need to be sure the ones that you’re utilizing are going to be easy to rank for.
Do a bit of brainstorming around the subject you’re writing about and develop a few relevant phrases that you think internet users might want to use when searching for your content.
Once you’ve come up with a few suggestions, run them through your chosen keyword tool. You’ll want the go for a high search volume score and a low difficulty score.
It’s really that simple.
Go Forth and Optimize
Now you know how to find out the value of keywords, there’ll be no more blindly throwing your keyphrases out there. Instead, you can create perfectly optimized content to your heart’s content!
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