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Billboard Advertising: Is It Still Effective in 2021?

by Byrne Anderson
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As a small business owner, your ultimate goal is to increase your brand awareness, generate leads, and makes sales. The concept is easy enough to follow. However, putting theory into practice is another story.

There are more than 30.2 million small businesses in the U.S. competing for customers. While not all of these businesses are in the same industry as your company, you’re sure to have plenty of competition.

The question is, how can you stand out from the crowd? We all know the merits of online marketing, but is billboard advertising still effective?

Keep reading to find out everything you need to know.

Modern Technology Gives Users the Option to Reduce Online Ads

Let’s begin with some important facts about online advertising and consumer habits. The average consumer sees thousands upon thousands of marketing messages every day on their devices. Most people have learned to tune them out entirely.

Think about it. When you’re about to watch a YouTube video and an ad starts playing, do you watch the full ad or do you skip it after the mandatory five seconds? When you’re looking up information on a website and a pop-up window interrupts you, do you even look at the content before you close the window?

Aside from these habits, many online users also implement ad-blockers onto their devices. They do this to speed up their loading times and block out content they don’t want to see. This blocks most ads from appearing on their pages at all.

Billboards Are Attention-Grabbing 

Digital marketing can be incredibly effective, especially SEO. SEO directs users to the content they want to see. For example, if someone is looking for a lawyer, the law firm SEO embedded in an attorney’s website will absolutely help them generate more leads.

However, if users aren’t directly searching for something, an advertisement must be attention-grabbing. This is an area where digital billboard advertising truly shines.

Billboard ads can be funny, colorful, bright, and impactful. More importantly, while someone is driving or riding along in a car, they won’t be preoccupied. They won’t feel the need to get the ad “out of the way” so they can get back to watching their video or reading their article because billboard ads are less intrusive.

Billboards Encourage Impulse Buying

Now, let’s talk about billboard advertising effectiveness. Billboards, by nature, are highly visible. In fact, nearly 71% of motorists consciously look at billboards while they’re driving, including their passengers.

As noted earlier, they’re not actively doing anything else (except driving). Restaurants especially understand how billboard poster advertising encourages impulse buying.

When people are on their way home from work or heading out to lunch, they’re typically thinking about their grumbling stomachs. When they pass a billboard will a particularly delicious-looking meal on it, they’re going to be much more susceptible to that impulse buy.

Interested in Billboard Advertising?

Are you thinking about investing in billboard advertising? If so, do a little research to find out more about your billboard advertising cost. This usually depends on the location and size of the billboard. Sometimes, by paying for a year or more at a time, you can save on monthly costs.

And if you’re looking for more business or marketing news, check out some of our other articles before you go. Our blog is full of valuable content for small business owners like you.

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