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3 Marketing Strategies for Grow Your Ecommerce Brand

by Byrne Anderson
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If you want to grow your ecommerce brand, a well thought out marketing strategy is key to success. There are many different ways to market your business and I will go over three of my favorite strategies that have helped me grow my own ecommerce business.

Affiliate Marketing

Affiliate marketing is a popular and effective way to earn money online. Affiliates are essentially salespeople who sell products or services for other companies in exchange for a commission. For example, if you have an ecommerce site that sells pet supplies, you could sign up with an affiliate marketing software like ShareASale so affiliates can help to promote your products.

In return for advertising your products to their audience and driving traffic to your ecommerce site, affiliates are rewarded with commissions when customers purchase those items through their link tracking.

Partner Marketing

Partner marketing is a great way to grow your ecommerce brand. It’s an effective channel with fewer limitations than traditional advertising, and it can help you reach new audiences.

But partnering with the wrong partner can cause more problems than solutions, so take some time to understand what makes for a good partnership:

Find the right partners. Partnering with companies that have similar values and goals will help ensure the partnership is successful. While many brands start by working with other businesses in their own industry, this isn’t always necessary—you may find a better fit at another company or organization outside of yours!

Look for a company whose products or services complement yours but don’t directly compete against them (i.e., don’t look for someone whose products are exactly like yours). You can typically manage all of your partnerships with a partner management platform too.

Paid Media Buying

Paid media buying is a way to boost your brand’s visibility and generate customers for your company. It’s a common practice in ecommerce, but it can also be used for other types of businesses looking to increase their customer base.

Paid media buying involves purchasing ads on sites like Facebook, YouTube and Instagram. This type of advertising is more expensive than organic social media marketing because it requires you to pay a flat rate per click or impression (the number of times people see your ad). However, if done correctly, paid marketing can lead to a higher ROI than organic methods of promoting your business.

Like all things digital marketing-related, there are many different ways to do paid media buying incorrectly — so make sure you know what you’re doing before diving in headfirst!

If this sounds like something that would help grow your business’s sales numbers then consider hiring an agency who specializes in this type of work – these professionals know exactly how much money should be spent on each campaign based on its goals etcetera!

A well thought out marketing strategy is key to growing your brand

A well thought out, researched and executed marketing strategy is key to growing your brand’s reach and impact. Your customers will be more engaged with your business if they can see that you are putting time into creating an engaging marketing campaign for them.

Here are seven tips on how to develop a successful ecommerce marketing strategy that works for your company:

  • Research your target market
  • Create a brand image based on the research gathered in step 1
  • Determine what channels work best for reaching out to potential customers (social media, email etc)
  • Set goals based on previous data collected from various channels (what did you sell last year? How many clicks do you get per month?)
  • Leverage the best wishlist apps or subscriptions apps to increase customer engagement.
  • Create an action plan based on these points above


We hope this article has given you some insights as to how you can grow your ecommerce brand. It’s important to remember that there are many different ways to do this, and it’s up to each individual company to decide which method will work best for them.

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