Although ecommerce has been very successful, the innovators are still striving to combat the biggest psychological barrier that online customers confront. Online sellers are losing a lot of sales because of the customers’ inability to evaluate and envision the sense of utilizing the product. The augmented reality based ecommerce will enable them to visualize the products they want in the same context of the space they will be used at and it can also work wonders by debunking the issues that the customers face regarding the products in question.
Here are more benefits to using AR based ecommerce:
Pre-Buying Visualization of the Product Experience
By assisting the customers visualize the products regarding the space they may take, AR apps reduce the detrimental ambiguity from the ecommerce transactions. For example, IKEA Place AR app. This app comes in handy for the customers visualize how the furniture piece and other accessories will look inside their living rooms. This also helps the customers change their products easily, change the product attributes like color and size, and check how different furniture items and the room décor tends to complement each other.
Utmost Personalization
Nowadays, there are so many similar products available that it makes differentiating the business on the basis of the product utterly impossible. Hence, customer experience is now deemed the biggest battleground for gaining leads and converting them into loyal customers. augmented reality companies based ecommerce can be of a huge help to the striving online retailers by making the entire buying experience ultra-personal. As AR lets the customer to try the products virtually, the apps can also gather, save, and analyse information of every customer. For example, when it comes to clothes, the app can save info about the size and style preferences of the customer. Then, later when the app can make relevant recommendations to the customer. Additionally, it can also assist the customers to make quicker decisions.
Store like experience
One of the reasons why people prefer to shop at a physical location is because of the well organized shelves and aisles. AR based ecommerce can replace the retail aisle experience on digital grounds. A store like experience. With the help of an AR app, an ecommerce seller can create a virtual shelf with a lot of products to be projected on the walls of the customer’s living room. All they have to do is point and click on the products they are interested in and they can get more details on the same. The most inevitable benefit is that it bestows proximity between the product and the customer which is showcased on the screen and not in hands of the customers.
