McDonald’s golden arches are one of the most well-known sights in the world, but they weren’t always that way. Before the company’s emblem became the commercial and cultural icon it is today, it went through years of successful advertising campaigns and billions of hamburgers. Decades of French fry containers, television advertisements, billboards, and even branded goods carrying the iconic yellow “M” have helped to establish a link between the golden arches and a quick and economical lunch. The lesson here is that brand awareness doesn’t happen overnight, and it doesn’t happen by using the same limited set of marketing strategies over and over again. You must cultivate a favorable relationship with your brand if you want your customers to feel good about it.
Having high-quality products or a creative service should, of course, be your top goal. However, when it comes to developing a consumer base, you’ll need all the aid you can get. Consumers will turn to you first and foremost when they need what you sell if you have a strong brand. If done effectively, you might even become associated with it. If you ask someone for a Kleenex the next time, check whether they question if you mean a tissue. Here are some creative and original ideas to make your brand stand out in the marketplace.
Sharing Your Knowledge
People want to know that the items and services they buy are being delivered by professionals who know what they’re doing. Presenting yourself as an expert in your subject might help you get credibility. Blog entries that provide useful, enlightening insights on a topic connected to your offerings, whether hosted on your website or published elsewhere, serve to generate a favorable impression of your firm overall.
Branded Company Merchandise
Without being able to see your brand, no one can form an opinion about it. This is why many companies give away pens, notepads, and other branded goods to their clients on a regular basis. This means that even if they are unable to see a billboard or print advertisement, they may come across your brand or phrase. However, these don’t have to be your brand’s only means of distribution. From a floor mat to a mobile cover, practically anything may be used to raise brand awareness.
The Reach Of Social Media
You can reach out to customers like never before thanks to social media sites like Twitter and Instagram. Using a hashtag lets your followers spread the word and connect it back to you, whether you’re sharing news about an upcoming event, images of a new product, or just something to make you laugh. Another effective method is to use social media to solicit feedback and solicit input from individuals. However, if you do, be prepared to reply swiftly and honestly. If a brand does not portray authenticity, people are considerably more inclined to dislike it.
Being Involved In The Community
Naturally, you’re in business to earn a profit, but that doesn’t imply you don’t also have a social obligation. Giving back to the community through volunteer hours or sponsorship of local events and groups is an excellent method to raise your profile outside of the workplace. This allows you to get your name and logo in front of as many people as possible, as well as generate a positive impression of who you are and what you do.
Rewards For Customer Loyalty
Many successful businesses have customer loyalty programs, and if yours doesn’t, you should consider implementing one. The punch card, which provides the buyer something for free after 10 purchases, is one of the most common instances. This not only creates an intriguing incentive for repeat business, but it also provides your customers the impression that their company is valued and appreciated.
Creating A Brand Personality
Finally, branding is about selling an emotion to your customers in addition to the things or services you provide. When people link a brand with favorable feelings, they are more likely to engage with it. As a result, taking the time to develop your company’s brand and personality can pay off handsomely. Being consistent in how you present yourself helps people engage with your brand beyond basic commerce, whether you want to come off as friendly and helpful, silly and irreverent, or professional and authoritative.
The difference between a successful firm and an institution can be determined by branding. Even if your company never reaches the heights of the world’s most well-known companies, increasing brand recognition among your target audience will almost surely benefit you.
Author bio:- Josh Hensley is Director of Operations for Custom-Mats, with over seven years of experience. The company specializes in promotional advertising with custom floor mats and other products. He manages the day-to-day operations of the business including order processing and customer service.