Work stoppages cost companies bigtime. Most significantly, outages can deter customers for a majority of businesses (72%), as they create severely negative impacts on the buyer experience. This loss strikes a critical blow to many areas of the business, not just sales. For instance, one in three businesses report a network disruption directly damages brand reputation.

Due to 81% of retailers face a downtime situation at least once a year, there must be measures put into place beforehand to help avoid downtime. For more information on the dangers of retail downtime and additional solutions, please see the accompanying resource.