Local SEO is critical for businesses that need to attract more customers to their stores, those needing more call conversions and any business that needs more customers. It is possible to grow your business locally with the help of a local SEO expert who ensures that when customers are looking for businesses similar to yours in your locality, you rank highly on Google. Here are some advantages of local SEO for your business:
Get Listed on GMB
Google My Business (GMB) is a free tool for businesses that enables them to manage their online presence across Google, including search and maps. It is an online window where people can find your business. It shows all critical business information right in the local packs. If you want more local people to visit your store, make sure that all fields of your GMB profile are filled in with your business name, address, phone number, website link, photos, business hours and other information. This is useful to Google as it can determine what your business is all about, so it can link you to local search results.
Focus on Local Keywords
Keywords should be researched critically to determine what people type in the search bar that directs them to your kind of business. The best local SEO consultant Mumbai suggests using target keywords such as ‘tattoo artist near me in Khar’, ‘auto repair shop in Borivali’, etc., within the content of your site, blogs, titles, alt text, etc. Targeted location keywords help search optimise for geographical locations.
Link Building and Citations
Link building and local citation are useful elements for increasing the position on the local SEO. List your business on general business listing sites such as Yelp, along with individual business citation websites. Additionally, secure backlinks from local industrial associates, vendors, business bodies or media houses in the target location using geographical keywords. The higher the quality of the links from local sites pointing to your domain, the better it is.
Encourage Customer Reviews
People pay a lot of attention to reviews considering local search rankings. Encourage happy customers to write good and detailed reviews on Google, Facebook, Yelp or other relevant sites and industry-specific review platforms. Having a stash full of 5-star reviews also helps in establishing credibility and social proof. In the case of receiving negative reviews, calmly reply to them to demonstrate concern towards customers.
Conclusion
While it is not a difficult task to integrate local SEO strategies, it does take some time and effort initially, but the benefits in the long run can be extremely valuable. The good thing about the smart use of local SEO services is that local businesses can get new customers every other day, if not a week, from their immediate locality and get higher foot traffic and visibility right within their own backyard.
