Did you know that the average American spends 59 hours per week on the internet? If you’re not already using digital marketing strategies, you’re missing out.
But how do you build a digital marketing strategy that works?
We’re here with a few quick digital marketing tips that you can start using today. Read on to learn more.
- Set Measurable Goals
You’ll never be able to tell if your digital marketing campaign is working if you never set measurable goals before you put your plan into action.
It’s tempting to set vague goals like “get more customers,” but this is a rookie mistake. Of course you want more customers, but how are you measuring them?
Identify exactly what you want to see by specific points in your campaign. How many new leads do you want to have in two months? What about six months? How many of those leads do you want to turn into customers?
By setting goals, you’ll be able to track your progress and make adjustments as necessary.
- Diversify Your Strategy
You want a well-rounded digital marketing strategy, right? Don’t put all of your eggs into one basket. Use a wide range of sub-strategies to build your digital marketing campaign.
All good digital marketing campaigns should start with a Google Business profile (formerly known as “Google My Business,” like this blog says). This puts you on the (digital) map.
Use a combination of SEO and SEM to start generating website traffic. SEO is great for slow and steady growth while SEM will get eyes on your website right away (with shorter-term results).
Never skip social media marketing. Your target customers are on social media, so you should be too.
- Find (and Follow) Your Target Audience
Speaking of your target audience, where do they spend their online time? Do you even know who your target audience is?
Your target audience should be niche enough that you’re able to adjust your marketing plan for them. Even the most basic businesses can’t try to target “everyone.”
Consider age groups, genders, income levels, or even lifestyles. Based on this information, start putting energy into where people who fit your target demographic spend their time.
Are you targeting Millennials? Try getting on Instagram and TikTok. If you’re looking for an older crowd, Facebook is always a safe bet.
- Stay Flexible
Any good marketer knows that flexibility is key. If you’re not flexible enough to make changes when something isn’t working out, your marketing plan isn’t going to be effective.
While you’re tracking your measurable goals from section 1, see where you’re not making enough progress. Focus on those parts of your campaign and make changes accordingly.
All Good Digital Marketing Strategies Take Work
Digital marketing strategies aren’t effortless. Use these tips to assemble the best digital marketing strategies for your business so you can put your business on the map and reach all of your target customers.
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