by Alex Schnee
It’s an exciting moment when you realize that you are ready to start your e-commerce store. Once you have the initial capital and you are ready to begin building your site, you might be overwhelmed with everything you are trying to accomplish. However, by breaking down the most important elements that your website needs, you can come up with a design that ends up converting your new customers.
Here are four things you’ll want to make sure you know before you begin the process of building your e-commerce store.
1. Know your customer
Before you even begin the process of deciding what should be on your website, you’re going to want to think long and hard about the needs of your customer. You will want to do some research into what problems they are looking to solve with your product or service, how tech-literate they are, and what their budget is—among other factors. This can help you come up with a design that is meant for the people who will be using your store.
2. Know what features you want
Having an idea of which features your customers will need in order to complete a sale will be necessary in order for your business to succeed. You might want to consider using a method like headless commerce in order to make changes to the frontend of your e-commerce store without disturbing the backend. Certain features can slow down your site and cause users to drop off, so you will want to make sure that you don’t go overboard by providing too many, either.
3. Keep mobile in mind
Shopping on mobile has become the go-to option for most users, and you will want to make sure that your e-commerce store is designed both for the desktop experience and for those with smaller screens. Everything might look good when you are using a computer, but there can be some major problems when it comes to navigation if you haven’t taken the time to test your site on mobile devices. One easy way to fix this is by creating a site for phones and tablets first and then moving on to desktop.
4. Focus on checkout
The final step that your customers will go through when purchasing your product or service is the checkout page, and you will want to spend some extra time making sure that everything flows properly and your customers don’t have any problems. You might want to offer several payment options, as well as making sure that your fields are easy-to-ready. The more trustworthy you can make your payment processing, the more likely you are to have conversions.
When it comes to building your e-commerce site, you want to make sure that you are doing everything you can in order to help customers solve their problems. With these tips in mind, you can create a store that is more likely to convert sales and end up making you money.