터무니없이 구동회의적인 눈과 뺨에 단단히 뿌리를 혀와 비즈니스의 세계에서 보인다.
The Burger Wars seem to have going on longer than any war England and France managed to wage.
As soon as one burger chain creates a new product or a special offer, all its competitors follow suit.
Have you noticed, for example, how many of them are suddenly offering their own versions of McDonald's new Dollar Menu?
Talking of McDonald's, one of the major elements of its push toward continued survival — I'm sorry, I mean stellar growth — is delivery.
The chain said last year that it's "just beginning to scratch the surface on this opportunity."
Now, though, a new competitor is rising to challenge it. And it really isn't one you might expect.
Yes, the so-called breastaurant believes that delivery offers the finest possible way to get over the the issues some people have with respect to its physical — some would say, very physical — restaurants.
Indeed, as Hooters CEO Terry Marks told the New York Post: "Many people wouldn’t step foot in our restaurants."
Now why might that be?
He added, though, that Hooters' food has many secret admirers.
I confess to having been unaware of this.
I'd rather thought it peddled burgers and wings that were largely indistinguishable from quite a few other places in the casual restaurant sphere, one that has come under increased pressure.
(Apparently, millennials are to blame for this struggle.)
So what would you prefer after a disturbing Monday at work? Would you rather a Big Mac and large fries were delivered to your house?
Or does the idea of a little pick-me-up from Hooters appeal somewhat more?
I should add that this is an entirely wholesome Burger War. Hooters seems to have no plans for fetchingly attired women to bring their wings to your abode.
It seems, though, that Hooters' recently introduced smoked wings have been something of a success, so perhaps the chain will make it some sort of coveted signature dish.
On the other hand, McDonald's is experimenting with radical concepts such as fresh meat.
It's even bringing back some old favorites, redesigned for modern times.
You'll tell me that Hooters isn't really a direct competitor of McDonald's. The pricing is surely different.
But when it comes to the increasingly lazy of America, you never know what they'll suddenly pay for and why.
Some brands are simply better than others at creating emotional connections.
McDonald's offers one sort of emotional connection.
Hooters offers quite another.