2018년 1월 20일 (토요일)
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McDonald 's는 그냥 큰 일을해서는 안됩니다 (그리고 라이벌은 웃음을 멈출 수 없었습니다)

(36)

Oh, dear.

터무니없이 구동회의적인 눈과 뺨에 단단히 뿌리를 혀와 비즈니스의 세계에서 보인다.

Everyone makes mistakes.

One trick of management, however, is to limit the kinds of mistakes some employees can make.

Yet still mistakes happen. Sometimes, big ones.

Who knows what really happened before the dawn of Black Friday when the McDonald’s Twitter account offered this joyous message?

Ah. Oh.

This looks like a draft that was emitted by a flailing finger. But whose finger?

What happened next is equally curious.

The tweet wasn’t removed. It sat there all night like a lame, untended McNugget waiting to be devoured by the mischievous and the greedy.

In the early morning, McDonald’s tried to make light of its Blank Friday.

This didn’t help.

After all, the whole world knew that the legendarily sharp Wendy’s Twitter account was ready to dig its teeth into McDonald’s.

And suddenly Wendy’s enjoyed 248,000 retweets and more than 660,000 likes.

Perhaps Twitter skirmishes are just so much temporary flim-flam.

They’re here today and they’re gone before today is even remotely through.

Yet big brand Twitter accounts do offer a small glimpse into the way a company works and thinks.

However much McDonald’s tried to effect a admirable save, you couldn’t help thinking that the brand just isn’t too sharp.

Indeed, Wendy’s couldn’t help adding relish.

As the retweets and likes piled up, it offered this musing:

Should you have spent the last year hiding from the world in a geodesic dome in the woods, you might not know that this refers to Wendy’s giving a year’s worth of nuggets to a youth who broke the world retweet record.

I contacted McDonald’s to ask what might have happened with its copy-and-missing-link tweet. The company pointed me to its follow-up tweet about a lack of coffee.

Of course, we all mistakes. The overly speedy world of social media merely encourages them.

Yet this isn’t the first time that Wendy’s has been waiting to pounce on its larger rival.

Earlier this year, McDonald’s proudly announced on Twitter: “Today we’ve announced that by mid-2018, all Quarter Pounder burgers at the majority of our restaurants will be cooked with fresh beef.”

To which Wendy’s replied: “So you’ll still use frozen beef in MOST of your burgers in ALL of your restaurants? Asking for a friend.”

Inc.com 칼럼니스트에 의해 여기에 표현 된 의견은, 자신하지 Inc.com의 것들이다.

en

워드 프레스

우리는 개선 주셔서 감사합니다, 웹 사이트의 품질을 개선하고 검사 기사, 뉴스 및 품질에 활성 사용자를 보상하는 시스템에서 작업 Business Monkey News!

항목이 잘못되면,이 오역이나 누락 된 정보, 당신은 (우리가 수정합니다) 댓글을 통지, 편집 할 수 있습니다 또는 당신이 할 수있는 여기에 원래 문서를보기 : (원래 언어 조)

변경 2 시간에 업데이트됩니다.

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