2018년 1월 20일 (토요일)
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산업을 창안하지 못했지만 지금은 소유하고있는 4 개 회사


당신이 뭔가를 검색 마지막으로 인터넷당신은 어떤 서비스를 사용 했습니까? 더 많은 것보다는 아마 당신은 사용 구글. Why didn't you use Yahoo? Ask Jeeves? Or Go.com? How about any of the 20 other web search engines that existed before Google?

While you're thinking about that, think about the 57 alternatives to Google that were founded since it's inception in 1998, surely since they came later they must have improved on what Google was doing?

Why didn't any of the 20 시장의 개척자 claim the lion's share of market search revenue up to five years before Google existed?

마크 Beeching, BGO에서 내 파트너,이런 식으로 넣어 :

"There are changes happening every day, and great companies harness this change and facilitate this change. Good brands make a change in society: change the way we live, whether in convenience, speed, technology, or by changing our habits, but great brands are able to harness that at the same time. What you really want to be is a late, early adopter."

All throughout history you'll find examples of industries that are dominated by companies that were not the first ones to invent the technology. They were the ones to reinvent it and innovate before everyone else.

기술, 전략, 또는 플랫폼의 말, 얼리 어댑터 전에 와서 더 잘 할 (구글과 같은) 사람의 실수에서 배울 것들입니다.

But what is a "late, early adopter?"

If we imagine the business world like a battlefield, the "late, early adopters" are the ones waiting in reserve behind the footmen involved in the initial charge. The late, early adopters see what happened before them, and adapt to the changing battlefield and use what resources are available to capitalize on the primary charge.

Here are four companies that are prime examples of "late, early adopters"

1. 페이스 북

Myspace, LinkedIn, Friendster, Bebo, Orkut. The list goes on and on. Before the age of Facebook, anyone could name two or three social media sites they were active on, with very few using the same ones. Today, it's rare to find someone without a Facebook page.

Facebook saw that Myspace was rigid in it's control of an uncontrollable market (the internet) and decided to let the users decide what they should do with the site. Business pages were created, Farmville took off, and your Facebook community began to imitate your real-world circle of friends. Facebook was a living directory, not the digital version of the white pages. It single-handedly forced everyone (Myspace included, the king of its day) to change their product offering completely.

2. 아마존

Amazon was not the first e-retailer. It's not the leader in total sales worldwide. But 12 years after its first profitable year it accounts for more than half of all growth of e-commerce globally. They noticed that big retailers (Walmart, Target, Kmart) were only focused on one thing: price. Amazon, on the other hand focused on something different (the customer). By forgoing a profit in the first five years of operation and guaranteeing a comfortable and reliable customer experience, along with competitive prices, Amazon outpaced the stale, deaf, brick-and-mortar competitors.

아마존 볼륨 소매 게임에 말했지만, 그들이 원 스톱으로 온라인 재발견 이전 월마트 이상했다,하지 상점 추가합니다.

3. 닌텐도

Did you know Nintendo was founded in 1889 as a playing card company? It didn't begin experimenting with early video games until 1974, 85 years later. When Atari was still king. Atari had experience in games, had already sold millions of consoles, but the American videogame market was filled with smut, garbage, and hastily-produced games that didn't work, or weren't fun. Miyamoto at Nintendo decided to make games and treat them like we would films, books, or records. And as a result we got Donkey Kong and Nintendo is now Japan's third-most valuable company. Nintendo did not invent video games, they created the games we play today.

4. 동네 짱

This is the easiest of the bunch. Uber was not the first app in the new sharing economy; it wasn't even the first ride-sharing company. But Uber saw the problems in the taxi industrty, and in the new sharing economy, and attacked them all at the same time.

Inflated taxi fares. Congested roads. Dirty cabs. Late trains. Unfriendly drivers. Low taxi numbers during rush hour. Lack of feedback on the ride. Needing cash for a taxi ride. Splitting taxi fare. You name it, Uber attacked it. Even early ride-sharing didn't allow control of the user of the type, route, price, and time of their ride.

동네 짱은 대중 문화에서 동사가되었다. 이 같은 성과는 에어 비앤비, 다른 산업에서 비슷한 말, 얼리 어답터에 적용 할 수 있습니다.

생각해 내다: it's not about the first ones out with the impressive new technology. (Microsoft had the idea for a personal tablet years before Apple). Forget about the hype, ignore the press releases. Keep your eyes open for the late, early adapter, and you'll be sure to find the company that will outlive, and outperform, the rest.

Inc.com 칼럼니스트에 의해 여기에 표현 된 의견은, 자신하지 Inc.com의 것들이다.


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