Remember that ad that Samsung posted earlier this month, mocking the iPhone (and Apple devotees)?
Motorola has posted its own parody of it, except it targets Samsung.
In Samsung’s ad, an iPhone fan is seen “growing up” and moving onto a Samsung, after realising the latest iPhone models are usually behind the curve on features.
Motorola’s follow-up picks up where that ad leaves off, showing a guy in a similar apartment, watching a video on his Samsung Galaxy Note 8.
His girlfriend looks at the Note 8 with disdain, before simply taking out her Moto phone with a snap-on projector attachment, and beaming the same video onto the wall, while he looks on in amazement.
The ad then flashes the phrase: “Up-upgrade.”
Motorola’s shining the light on its Mods — modular add-ons that snap onto its Z series phones.
But while Samsung’s message highlights the range of features on its devices that have won it fans (such as waterproofing, and the Note 8’s stylus), the Moto Mods haven’t quite struck a chord with as many smartphone users.
Still, this ad is a lot more on message than the cringey rap ad Motorola produced back in April.
Here’s Samsung’s original for comparison: